For customers, sending feedback via text message takes just a few seconds, and keep it brief and to the point. For a business, it’s a great way to show that you truly use this tool to care about what your customers are thinking and make service better, instead of spamming them with deals and promos. Feedback - Asking for feedback via text messages is as simple as it sounds on both ends.For example, in a situation when it’s inconvenient for the customer to talk on the phone. But even more importantly, it allows both customers and businesses to address service questions on the go. Business texting statistics show that texting converts the cost of a twenty-dollar phone call to just a few cents. Customer service - Business text messaging isn’t just a fast way for customers to contact a business, it also saves costs.When you’ve got to communicate important information, do it via texting to be absolutely sure it’s read. Neither emails nor calls offer anywhere near the same statistics. Informative messages - With business SMS, your information is received and read within as fast as 90 seconds with millennial consumers.Instances when business texting is appropriate: This means that your business texting strategy has to focus on building relationships instead of focusing on promotion. However, studies show that 60% of respondents actually enjoy receiving non-promotional messages from a business. Is business texting appropriate for business?īusiness SMS is often linked to promotions that consumers treat as Spam.So how do you begin business texting legally, politely, and to maximum potential? Here’s everything you need to know about business texting etiquette.
All this makes business text messaging a hot commodity for businesses that employ it appropriately. Not only is texting the most-used smartphone app, but business texting is also incredibly cost-effective and in the growing stages of implementation which means it stores depths of unprobed potential. It’s simple, it’s fast, and done right, it will never make your customers furious! With text messages being opened and read 138% more than email and up to 75% of consumers preferring texting to calls, business texting is the ultimate go-to communication tool for business.
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